Presented by Chris Johnstone, NAMB & Loan Officer A.I. CRM
How To Turn AI Into Your Highest-Quality Referral Partner
Borrowers are now using ChatGPT, Grok, Gemini, Claude, and other AI agents to research mortgage options, compare lenders, and decide who to trust.
In this exclusive training with Chris Johnstone and NAMB, you’ll learn how loan officers can build authority inside AI and become the lender AI recommends.
What You’ll Learn
- Why AI referrals are becoming a major opportunity for loan officers
- How AI decides which lenders to recommend
- How to build authority for your market and loan products
- How content, reviews, and CRM follow-up help you show up in AI answers
- The simple steps loan officers should take now
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